Cook bluntly said that the new iPhone SE is not Apple's traditional advantage of a smooth iOS system, but the hardware configuration. It is equipped with the engine of Apple's top mobile phone at a very low price, which is faster than the fastest Android phone.
Value for money
According to foreign media reports, Greg Joswiak, Apple ’s vice president of product marketing, said in an interview that although the sudden outbreak has greatly affected everyone ’s normal life, Apple firmly believes that humanity will eventually overcome this. Viruses have brought society back to normal.Regarding the launch of the new iPhone SE, the Apple executive said that although it was released during the epidemic, it did not affect everyone ’s love for it. Its sales after the market still exceeded Apple ’s expectations, which also proved once again that the small There is a market for screen phones. As long as good products are made, users' demand for small screen phones is also very strong.
Craig Joswack also talked about the Airpods series, which is currently the hottest product after Apple ’s hardware products after the iPhone. For more than a year, and in order to allow more users to accept it, Apple has done a lot of work internally, including product design and experience.
A large number of Android users switched
In fact, after the launch of the new iPhone SE, Apple is able to perceive it in advance, but the user's enthusiasm for purchase still exceeds their expectations. For this new machine, Cook also said that this is the most value-added Apple family at present. The iPhone and mobile phone guarantee a relatively low price, and there is no shrinkage in the user experience.
Cook also praised the price / performance ratio of the iPhone SE: "I think it (the new iPhone SE) is suitable for every market in the world, especially in areas where the average income is low. We will wait and see, and will Many people have switched to the iOS camp because of this. "
Chinese consumers love it
According to previous survey data, the iPhone 6 and 6S series still have many users in the Chinese market, and this time the release of the new iPhone SE is also aimed at this part of users. According to Craig Joswack, Chinese users also have high acceptance of the new iPhone SE.In fact, since the launch of the new iPhone SE, some e-commerce platform data can also explain some problems. For example, 140,000 units were sold on JD.com on the day of the launch on April 24, and this sales momentum continues to strengthen. .
Some people in the industry bluntly say that cheap is a magic weapon for the new iPhone SE, and the performance of the mobile phone is also very powerful. More importantly, many domestic e-commerce platforms are promoting it. Although the official price starts from 3299 yuan, but after After discounts and subsidies, the price of the new machine has basically reached about 2,800 yuan, which is still a relatively acceptable price segment.
Industry insiders believe that over time, the price of the new iPhone SE will continue to fall, and its sales in China will continue to climb by then, which is very important for Apple to stabilize old users and attract some new users, because their users Loyalty is very high, and many people will inevitably upgrade to a higher-end iPhone on this basis. This is Cook's business experience.
#apple #iphonese #iphonese2020 #iphonesales #ios14 #applestore #technews #wajkewaje #timcook #china
0 Comments