According to foreign media appleinsider, analysts said that Apple is expected to achieve substantial growth in the App Store in the second quarter.
Earlier, investment bank Morgan Stanley (Morgan Stanley) said that during the New Corona virus pandemic, Apple's App Store growth has jumped to its highest level in many years, and consumer spending on electronic products continues to grow.
According to preliminary data from Morgan Stanley, the App Store will start strong growth in June, with net income increasing by at least 31% year-on-year to US $ 1.7 billion, which is much higher than the company ’s previous annual forecast of 18%. The total downloads of the App Store also increased by 40% compared to the same period last year, the largest increase since Morgan Stanley began recording download data in 2015. Analysts expect the growth rate of the App Store to peak in June as countries begin to loosen the new crown virus lock-in measures.
But Morgan Stanley analyst Katy Huberty said it is unclear whether this rise is due to government stimulus or more sustainable development. The analyst said that as countries relax restrictions, Apple is expected to continue to reopen stores. By May 7, Apple will reopen 75 of its 510 physical stores, including Apple stores in South Korea, Austria and Australia. In the coming weeks, investment banks will also pay close attention to various data indicators, such as supply and demand data from China and IT hardware data from IDC.
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