Strategy Analytics released the latest research report, which analyzed and summarized the global smart watch shipments in the first quarter of 2020. The report shows that global smart watch shipments in the quarter increased 20% year-on-year to 13.7 million. Among them, Apple Watch took the first place in the market with a market share of 55%, Samsung Electronics ranked second, and Garmin's share rose to third place.
Steven Waltzer, Senior Analyst at Strategy Analytics, said that despite the negative impact of the new coronary pneumonia epidemic on all walks of life, the demand for smart watches from global users has continued to grow steadily. During the epidemic quarantine period, online sales of smart watches were good, partly because people tended to monitor their health through such devices.
Judging from the shipments of various brands, in the first quarter of 2020, Apple Watch global shipments reached 7.6 million units, a year-on-year increase of more than 23%, and market share has also increased; Samsung's global shipments during the same period were 1.9 million units Although the year-on-year growth has been achieved, the market share has declined. In addition, Strategy Analytics Director Woody Oh also said that as the epidemic is not over, global smartwatch shipments are expected to slow significantly in the second quarter of 2020.
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