【Wajkewaje News】 On April 24th, the iPhone SE officially opened its first sale, and received good market response. We also looked at the sales of the two major authorized platforms and official channels. Each memory version was basically sold out.
iPhone SE has three memory versions of 64GB, 128GB, and 256GB, and the prices are 3299 yuan, 3799 yuan, and 4599 yuan, respectively. Such a price is an absolute entry-level price in the Apple ecosystem, which also makes many consumers willing to pay for such a "true fragrance price".
This mobile phone has achieved good sales results in the two major e-commerce platforms of Jingdong and Tmall. Sales of Apple products in JD.com ’s own flagship store exceeded 140,000 units, and all memory versions of the iPhone SE ’s three colors have been sold out. Even if a small amount of stocks subsequently appear, they will need to be purchased from other places. The same is true of the official flagship store of the Tmall Apple Store. Although it can be purchased, it is also "shipped within 20 days after payment", and its popularity is evident.
It is worth noting that although it is difficult to buy this phone on our online platform, we can still make an appointment through the Apple official website according to the physical store in your area. Therefore, we are still able to pick up and buy goods through the official channels immediately.
The iPhone SE's ability to achieve such sales results has a lot to do with the timing of its launch.
Faced with the force majeure of the outside world and the higher price of this year ’s flagship products, many consumers have to lower their consumption budgets, and the performance level and price of the iPhone SE make it highly competitive. This is especially true for mobile phone users. As my colleague said: "Is it not fragrant to buy a new iPhone at 3,000 yuan?"
This phone is equipped with the same A13 bionics of the iPhone 11 series, which has a performance level far beyond its price point, and it does not lose this year's flagship product. Coupled with the powerful computing power provided by this chip, the machine can achieve portrait mode and all portrait light effects with only a 12-megapixel camera. This phone also has very smooth animation effects and user experience. To some extent, this A13 Bionic is the biggest highlight of this phone.
In addition to its own competitiveness, has a great relationship with Apple ’s complete application ecosystem. It has won many fans with many high-quality applications and hardware and software. In Apple ’s first quarter financial report for 2020, net sales of its services business was US $ 12.715 billion, an increase of 17% from US $ 10.875 billion in the same period last year. However, due to the high iPhone threshold, many consumers were discouraged, but the emergence of the new iPhone SE has made this a turning point, which can greatly reduce the threshold for consumers to enter Apple ’s ecology and become a ladder into the new world.
Through this The mobile phone can experience the linkage with many products such as iPad, Mac, AirPods, iPhone, etc., relying on iOS 13 and A13 bionics, this is the future that is visible to the naked eye. Even if you just want to test the iPhone, iPhone SE is a very practical choice.
And for Apple, the advent of iPhone SE can well increase the revenue of the iPhone business and drive the development of other businesses and product lines.
If you want to buy iPhone SE and become a member of the "Apple family", it is recommended to go to Apple products Jingdong self-operated flagship store, Tmall AppleStore official flagship store and Apple's own official retail store, official website and other channels.
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