 |
| wajkewaje |
Next month, a budget version of Apple Air-pods wireless headphones may appear on store shelves, an insider said. According to experts, this may be a lite version of the Air-pods Pro line, which will cost the buyer less than $ 200. This month, the Cupertinians also released the iPhone SE, which is in the middle price category, so it is possible that in the current crisis, the brand decided to develop a new audience that is not ready to spend large amounts of money on gadgets.
It is not yet known for certain which particular line of headphones is involved, but according to rumors, Apple is preparing to release a budget version of Air-pods Pro, which the Internet unofficially dubbed Air-pods Pro Lite.
For the first time, they started talking about this model in February 2020.
As the name implies, Air Pods Pro Lite will be a lite version of the original model, which was released at the end of December last year. It is expected that AirPods Pro Lite will repeat the design of Air-pods Pro, but at the same time they will not receive the noise reduction function, which will significantly reduce their cost. Since the price of AirPods Pro in the official online store of Apple is $ 249, according to the most daring forecasts, one should expect new wireless headphones from the "apple" cheaper than $ 200.
Last week, it became known that Apple is also working on the company's first on-ear headphones, which will have transformer functions.
These headphones will be made in retro style and will receive removable ear pads that can be customized. According to insiders, the Cupertinians have been working on this model for two years, but are constantly postponing the release. It is reported that the cost of this model will be about $ 350.
It is worth noting that the news about the release of the new budget Air-pods Pro appeared almost immediately after the presentation of the new Apple smartphone - iPhone SE. A distinctive feature of this device is the ratio of its characteristics and cost - a modern A13 Bionic processor is installed inside it, which only last year’s flagships of the company can boast, but the cost of the basic version of iPhone SE does not exceed $ 399. Given that the price of the cheapest gadget from the 2019 lineup, the iPhone 11, starts at $ 699, the iPhone SE is really a budget offer from a company whose products are considered premium.
It is possible that in an epidemic and self-isolation, Apple decided to bet on a new audience that does not have the ability or does not want to spend a lot of money on gadgets.
As Reuters reported at the end of March this year, due to the spread of COVID-2019 worldwide, the demand for electronics has decreased. Apple technology was no exception - the source claims that in the current quarter the number of orders in the company will fall by 18% compared to last year. Apparently, the “apple” is trying to compensate for its losses by producing mid-range devices in order to slightly increase demand. In February, Apple withdrew its initial financial forecast for the current quarter, without providing new figures. It is known that since the beginning of 2020, the company's share price has fallen by more than 15%.
0 Comments